SMG President Carl Ribaudo invited to present to national group

Carl Ribaudo, President of Strategic Marketing Group of South Lake Tahoe, has worked with destination marketing organizations around the country to help them analyze their marketing decisions.

He has developed strategies to address their specific challenges and become more effective.

Because of this work, Ribaudo was invited to the U.S. Travel Association’s 2014 Educational Seminar for Tourism Organizations (ESTO) to participate in a presentation on measurement strategies. The session, Having Faith in the Facts: An Honest Conversation about Travel Marketing Measurement Strategies, will be moderated by James Hagen, Secretary of Tourism for South Dakota’s Department of Tourism and will also feature Steve Parker, Jr, CEO and Cofounder of Levelwing.

“It’s an honor to be asked to speak at the ESTO conference, one of the leading tourism conferences in the country,” noted Ribaudo. “I look forward to sharing my ideas on measurement and marketing strategy.”

The session aims to help tourism executives understand the meaning behind measurement, learn strategies to measure online and offline initiatives through any channel, and use insights gained from digital measurement to enact operational change across all business units.

ESTO will be held August 24-26, 2014 in Louisville, Kentucky. For more information on ESTO and this year’s forum, visit esto.ustravel.org.

The Strategic Marketing Group is a travel, tourism, recreation and hospitality consulting firm located in South Lake Tahoe, California. For information, please visit www.smgonline.net or call 530.541.2462 x 101.