Record 69,000 people attend American Century Championship - TV viewership largest in years

LAKE TAHOE, Nev. - More than 67,000 spectators walked through the gates of Edgewood Tahoe last week for the American Century Championship. While this set a record of attendees watching in person, those watching on television were also the largest in 13 years.

NBC Sports presentation of the American Century Championship celebrity golf tournament – highlighted by Tony Romo winning in a two-hole playoff against Joe Pavelski and Mark Mulder – delivered the largest audience for the event since 2009 across NBC, GOLF Channel, and Peacock.

The numbers:

Sunday’s coverage on NBC and Peacock averaged a Total Audience Delivery (TAD) of 1.4 million viewers – marking the highest final-round viewership for the event since 2009 and up 17 percent from last year (1.2 million).

Viewership on NBC-TV peaked at 2.4 million from 6:30-6:42 p.m. ET on Sunday during the final playoff hole.

Across the three days on NBC, GOLF Channel, and Peacock, the event averaged a TAD of 963,000 viewers – the best viewership for the event since 2009 and up 19 percent from last year.

Friday’s coverage on GOLF Channel and Peacock delivered the best-ever average viewership for the event’s opening round, with a TAD of 211,000 viewers.