SOUTH LAKE TAHOE, Calif. – There is a new name to one of the oldest nonprofits in the South Lake Tahoe community. In 1977, a group of volunteers got together to form a rape crisis hotline in a two-room cabin. They became the South Lake Tahoe Women’s Center. As their mission expanded, so did their services and service area. In 2012, they changed their name to Live Violence Free in conjunction with the 35th anniversary, as they continued services to end violence in all relationships.
The nonprofit was always more than a name, it has a movement. And now that movement has a new logo and a name – Vista Rise Collective.
During a special fundraiser at the Harrah’s Villa on Saturday, the new name was unveiled during their Purple Party. It is a new name with the same commitment to create a stronger tomorrow.
“We are rising to a new chapter, with a new name, bold vision, and the same unwavering mission to support survivors and build a safer community,” said their screen at the Purple Party. “Our new name, Vista Rise, reflects our evolution, symbolizing to path to healing land the power of collective transformation.”
The meaning behind the name:
Vista – the path forward, an accessible place, new perspectives Rise – healing, resilience of survivors, transformation Collective – community, coming together, a shared cause
In the past year, Vista Rise has provided 1,400 therapy session, received 1,000 calls on their crisis line, provided safe housing to 123 survivors and children, provided school-based preventative education to 1,400 children, provided 4,000 services to survivors, held 170 community outreach events, and the community volunteered with them for over 2,500 hours – all impacting 5,900 locals by their programs and services.
