SOUTH LAKE TAHOE, Calif. – Sierra-at-Tahoe has announced the launch of
Passholder Love Month, a new event series celebrating its passholders throughout February, that offers early mountain access, exclusive deals, and activations just for passholders.
Passholder Love Month will offer Unlimited, Play and Weekday Passholders early access to Grandview Express, West Bowl Express and Easy Rider Express each Friday at 8:30 a.m., conditions permitting. Passholders will also receive an extra 10 percent off everything at Sierra Mountain Sports—bringing their total discount to 30 percent—and discounted demo packages starting at $40.
“Our season passholders are the bedrock of the Sierra-at-Tahoe community,” said Vice President and General Manager Dan Healy. “We feel it’s important to celebrate them and show our passholders how much we appreciate their loyalty.”
As part of Passholder Love Month, passholders will get an extra special morning on February 20, 2026, starting their early load morning with a complimentary grab-and-go breakfast and a DJ spinning tunes.
Changes in operations or schedule will be communicated in the mornings via the daily snow report message.
Learn more here: https://sierraattahoe.com/passholder-love-month/