Tuesday Topic: Introduction to Content Management

Introduction to Content Management

Do you want your website to reach more people and grow your business? Would you like your social media efforts to increase loyalty and engagement with your brand? Have you been wondering how you can make your marketing efforts more streamlined and effective? Then this workshop is for you.

Content marketing is a way to reach prospective and existing customers by providing information, not advertisements. Content marketing can help you:

-Discover what your customers really want, and how to deliver it to them;
-Position you as a trusted authority;
-Increase your website visits and social media engagement; and
-Rank higher on search engines organically!

The workshop will present an overview of developing a content marketing strategy, including:
-Planning a content calendar
-Identifying your customers
-Finding ideas for new content
-Optimizing and distributing your content

As Integrated Marketing Manager for the Lake Tahoe Visitors Authority, Georgette Hartley is the primary voice of Tahoe South’s social media. She oversees a variety of marketing projects and programs for the LTVA, and is responsible for coordinating digital development, public relations, and paid advertising consistently throughout all of the LTVA’s marketing efforts. In this workshop, Georgette will share how your business can benefit from a strong content marketing strategy, including practical examples and helpful materials to get started.

Location