Business Cooperation Makes a Difference in Lake Tahoe, Carson City

Obama has been re-elected for a second term, and many entrepreneurs are unsure about what the next four years will bring. However, one business-building tactic that is often overlooked and is a true driver of business growth and success is partnership. Two agencies, based in Carson City and South Lake Tahoe, have been cooperating since 2009 and have served Tahoe-based clients such as Mackenzie Martin of Century 21 Tahoe Paradise, I DO Tahoe Weddings, and Olsen Paving & Sealcoating, among others. Their newest account is Barton Health.

“Networking and joint-venture partnerships are essential in today’s business environment,” says Diane Hansen, Chief Inspiration Officer of Hansen Marketing Communications. “Entrepreneurs can benefit by teaming up with other businesses in the area. Start by finding a networking group or just introducing yourself to another business owner. Come up with a joint deal or find some other way to cooperate. You may be surprised by the positive impact it will have on your bottom line.”

Hansen leads the California/Nevada Business Owner and Entrepreneur Networking group, which meets at Brugo’s Bistro and various other locations throughout the local area, every third Wednesday of the month. The group is new and has a limited number of spaces available for founding members to pay no dues for the life of their membership.

“Whatever you do, don’t try to operate your business in a bubble,” says Hansen. “Whatever community you live in, step outside of your business or office and become an active member of it. Your business will reap the financial rewards.”

ABOUT HANSEN MARKETING COMMUNICATIONS
Hansen Marketing Communications is a full-service strategic marketing communications agency based in Carson City, Nev., a city known for its pioneer roots and venturing spirit. Owned by Diane Hansen, a marketing expert with more than 16 years experience, the agency helps businesses discover their identity and strategically communicate their brand across all platforms via unique integrated marketing plans and highly-targeted marketing tactics. Hansen Marketing Communications provides agency services as well as coaching for entrepreneurs and other business leaders. www.discoveryouridentity.com Find out more about HMC’s entrepreneur networking group at www.meetup.com/CA-NV-Business-Owner-and-Entrepreneur-Networking/

ABOUT HIGHMARK DESIGNS
Highmark Designs prides itself in providing quality, yet affordable, design services. The agency, owned by Hanna Bernard of South Lake Tahoe, Calif., specializes in graphic design for print and Web including Web site development. Bernard has 25 years of experience working with companies such as: Sun Microsystems, Cisco Systems, Siemens, UC Berkeley and numerous local businesses of all sizes. www.highmarkdesigns.com