SOUTH LAKE TAHOE, Calif. – It started as a dream of Chad Donnelly’s after growing up in Colorado and attending Denver Broncos football games in the cold and snow. He thought to himself, if people will attend a football game and sit in the snow, why not a concert?
That observation turned into an internationally recognized event in South Lake Tahoe where electronic music fans have headed to for three days, December 29-31, since 2011. In that first year, 28,995 tickets were over the three days and it grossed $1.5 million.
