The Cold Water Challenge. Unless you’re still in hibernation you’ve probably heard of someone in South Lake Tahoe taking the Cold Water Challenge.
But What is it?
Someone takes a video of themselves jumping into a body of cold water (such as Lake Tahoe, the Truckee River or Trout Creek). Once they emerge from the water they record themselves saying the names of people they are challenging to jump in cold water as well, and within 24 hours.