On September 12, 2001, advertising luminary Allen Kay coined the phrase, “If you see something, say something.”[1] In the wake of horrific events the day before, Kay recognized that no matter how well trained, equipped and staffed, law enforcement can’t do it alone. Within a relatively short period of time, the slogan was plastered on New York City transit vehicles. Over time, the Law Enforcement and Homeland Security slogan has become so well known it has been described as the equivalent of Nike’s “Just do it” advertisement.[2]
