Toyota Tacomas are almost an institution, perhaps the best-selling mid-size pickup ever. In 2017 Tacoma sales were about 200,000 and owned over 50 percent of the market and for 2018 total Tacoma sales are 20 percent higher, looking at a 250,000 in sales for 2018 and still holding over a 50 percent market share. That is remarkable. Tacoma is a true default brand as its stellar reputation of quality and reliability is at the top of the mind of just about every mid-size truck buyer.
