Change.
It’s happening fast in Reno-Tahoe tourism, from millennials’ growing influence in the marketplace to changing preferences among visitors, according to a new industry analysis.
And the quicker the region embraces it, the better.
“Reno-Lake Tahoe Tourism Industry – Navigating Change,” is a white paper written by South Lake Tahoe-based SMG Consulting and its president, Carl Ribaudo.
