SOUTH LAKE TAHOE, Calif. – The Shops at Heavenly Village is gaining another food option as Wetzel’s Pretzels will be opening along Lake Tahoe Blvd. later this month.
Parth Patel, an experienced franchisee, will open his second Wetzel’s Pretzels inside another of his businesses, Great American Cookies.
“Bringing a new location to The Shops at Heavenly Village is a meaningful step forward for my team, allowing us to share Wetzel’s with even more people in Lake Tahoe’s number one spot for travelers and locals alike,” Patel said. “With our convenient location in the Heavenly Village, it’s easier than ever to enjoy our signature pretzels and snacks. As a California-born brand, Wetzel’s holds a special connection to this region, and I’m proud to bring the SoCal favorite to South Lake Tahoe.”
A San Francisco Bay Area native with a decade of franchising experience, Patel has a proven track record of operating restaurants. He opened his first Wetzel’s unit in Monterey, California, in August 2024. Patel also operates six Great American Cookies, and his Dairy Queen is inside the Mall of America.
Patel aims to open his South Lake Tahoe Wetzel’s on Friday, January 24. The store hours will be 11 a.m. to 8 p.m.