KINGS BEACH, Calif. – One of North Tahoe’s favorite winter traditions is back and bigger than ever! The Kings Beach SNOWFEST Parade & Palooza returns as part of the annual SNOWFEST celebration to bring the community together for a fun-filled celebration in downtown Kings Beach. Featuring colorful floats, costumed crews, live music and activities hosted by over 30 local organizations and businesses throughout the day, this is North Tahoe small-town magic at its best.
“This year, the Kings Beach business community is extending the festivities beyond the parade to include new events and specials designed to encourage people to spend the day in town,” said Darcy Parrillo, Kings Beach District representative. “From live music and a pancake breakfast to a dress-up-your-dog contest, pop-up events, crafts like mardi gras mask making, trivia and discounts offered by stores in town, there’s sure to be something for everyone.”
The festivities begin at noon on Friday, March 6 at the Kings Beach SNOWFEST Palooza Kick-off with art, music, dancing and more at the Tahoe Time Community Event Center. Kid-friendly activities will be offered during the day, and high-energy dance vibes will take over in the evening.
The official Kings Beach SNOWFEST Parade & Palooza kicks off at 8:00 a.m. Saturday, March 7 with the NTPUD Pancake Breakfast, with festivities continuing until 4:00 p.m. The parade will take place between 11:30 a.m. to 12:30 p.m., traveling east on State Route 28 between Secline Street and Raccoon Street. The announcing stand and judges table will be next to the King Building near the Bear Street roundabout. SR-28 will be closed to vehicle traffic from the intersection of SR-267 to Fox Street during the parade.
Long-time community leader Joy Doyle will serve as the Grand Marshal of the 2026 Kings Beach SNOWFEST Parade. Selected in recognition of her decades-long commitment to Kings Beach and North Lake Tahoe, Joy’s generosity of spirit, tireless advocacy, and deep roots in Kings Beach helped shape the community that exists today.
Learn more, including details about featured events during the Kings Beach SNOWFEST Parade & Palooza and how to volunteer here.