SOUTH LAKE TAHOE, Calif. – Sierra-at-Tahoe is welcoming the Dragon Alliance Resort Takeover, March 27-30, 2025. Dragon Alliance is bringing the community together, along with some of the biggest names athlete names from their roster, for four days of shredding, exclusive team photoshoots, athlete meet-and-greets, product giveaways, and après parties.
Event Highlights:
- March 27: Team Photoshoot + Secret Stash Session
- March 28: Team Photoshoot + Powder Bounty
- March 29: Sierra Playgrounds Party (10 AM – 2 PM), Product Demos (10 AM – 2 PM), Meet-n-Greet (2 PM – 3 PM), Après Party (2 PM – 5 PM)
- March 30: Team Photoshoot + Natty Sunday
Dragon Athletes Attending:
- Blake Paul aka the “backcountry prince,” known for tackling any and all terrain
- Bryan Iguchi – A freeride and backcountry snowboarding legend
- Kimmy Fasani – A trailblazer in women’s snowboarding
- Jared Elston – A rising star pushing the boundaries of the sport, fresh off of the Natural Selection Snow Tour competition
Dragon is a high-performance eyewear and accessory company for those who enjoy the snow, surf and sea.