LAKE TAHOE, Calif./Nev. – With some snow already dusting Lake Tahoe area ski resorts, now is the time to get a free lift ticket to use this winter. California and Nevada drivers who purchase a new Lake Tahoe license plate through the “Plates for Powder” program will receive a free lift ticket to one of 15 participating Tahoe downhill or cross-country ski areas to be used during the 2026-27 winter season, while supplies last.

“Since 2011, the ‘Plates for Powder’ program has generated funds from plate sales and renewal fees that have come back to Lake Tahoe in the form of hiking and biking trails and watershed restoration projects,” said Tahoe Fund CEO Amy Berry. “It’s a great way for California and Nevada drivers to show their love for Tahoe while also supporting important environmental projects.”

The nonprofit Tahoe Fund has organized the program since its inception, with the proceeds directed by the California Tahoe Conservancy and Nevada Division of State Lands. Some of the projects supported by the program include the demolition of the former Motel 6 in South Lake Tahoe to make way for wetland restoration and recreation improvements, grants to provide outdoor experiences in Tahoe for underserved communities, and the newly completed Tunnel Creek Singletrack Trail on Tahoe’s east shore.

“The generosity of the ski areas, skiers, and snowboarders that make this program possible is incredible,” said Jason Vasques, executive director of the California Tahoe Conservancy. “The funding that the Lake Tahoe license plates generates directly benefits our work to restore and enhance the natural and recreational resources in the Tahoe Basin for everyone to enjoy.”

New Tahoe license plate fees are $50 in California and $61 in Nevada. The annual renewal fee is $40 in California and $30 in Nevada. Personalized plates are also available for additional fees.

Participating ski areas include Boreal Mountain Resort, Diamond Peak, Heavenly Mountain Resort, Homewood Mountain Resort, Kirkwood Mountain Resort, Mt. Rose Ski Tahoe, Northstar California, Palisades Tahoe, Royal Gorge, Sierra-at-Tahoe, Soda Springs, Sugar Bowl Resort, Tahoe XC, Tahoe City Sports Park, and Tahoe Donner Cross Country.

Learn more about how to purchase a plate and redeem the complimentary lift ticket or trail pass at tahoeplates.com. Some restrictions apply.