ski season

SOUTH LAKE TAHOE, Calif. - Bookings for the upcoming ski season continue a positive trend upward throughout the western U.S., despite sometimes mixed economic news, according to the most recent rep...

As the Silver State enters what appears to be another record-breaking ski season at Lake Tahoe and the Sierra, the Nevada Commission on Tourism has launched an ad campaign geared at winter enthusiasts in several key markets, Lt. Gov. Brian Krolicki announced Wednesday.

The previously announced transaction between KSL Capital Partners and JMA Ventures which joins Squaw Valley and Alpine Meadows under one operating company has officially closed. This announcement affirms that skiers and riders can access Squaw Valley and Alpine Meadows’ 6,000 acres, 44 lifts and over 270 trails on one lift ticket or season pass. The two resorts will be connected by convenient, complimentary shuttles that will provide transportation between the two resorts.

“Since announcing the merger, the Alpine Meadows and Squaw Valley joint pass products –the Tahoe Super Pass and Tahoe Super Six, and Squaw Valley’s $50 million Renaissance, the response from our guests has been overwhelmingly positive” said Andy Wirth, Squaw Valley’s president and CEO.“The opportunity to experience these two incredible mountains, each with their own unique spirit and character, through one pass and one ticket has resonated deeply with our guests,” said Wirth. Wirth will take the helm as the president and CEO of Squaw Valley Ski Holdings, LLC, the newly formed parent company of both Squaw Valley and Alpine Meadows.

Whether it’s the 16 ft. clown, Lady Gaga lookalikes, entire Addams Family, Tricky Dick Nixon, a deck of playing cards, a human lobster bib or a zombified super hero, there's only one place at South Tahoe to see the outrageous unveil itself through costume and it could be worth a $10,000 in contest prizes.