Lake Tahoe campaign created to let all know the "Rules to Lake By"

LAKE TAHOE, Calif./Nev. - With a big, beautiful lake, clear skies, tree-covered mountains, and endless views, it's no wonder everyone wants to visit Lake Tahoe. The Lake Tahoe Visitors Authority (LTVA) created Rules to Lake By as they know locals and visitors alike have mutual respect for everything Tahoe, but a guide to responsible tourism was found to be necessary to keep Big Blue beautiful for generations to come.

The Rules to Lake By are five ways to practice responsible tourism at Lake Tahoe, so we can keep this place awesome today and awesome tomorrow:

PROTECT THE AWE - Let’s look out for the Lake. Lake Tahoe is Mother Nature showing off at her best–it’s awe and then some. To keep it that way, let’s look out for the lake, the mountains, the trails, and the trees, the critters, and all the people here, too. Let’s go big, but let’s land lightly–because spots like this are hard to come by.

BE KIND BY NATURE - Live with kindness each day, in every way. Make kindness your compass. Whether you’re here for a weekend or a lifetime, we’re all here for the same reasons. Care for those around you, treat everyone with respect, and show some love in the South Shore.

LET'S LEAVE LESS - Let’s pick up after ourselves and our pets. In leaving less, we lighten our impact on the lake. So let’s pick up our trash, let’s clean up after our pets, and let’s look out for what our neighbors may have left behind, too. When we leave less, we leave more for future generations to enjoy.

PARK WITH HEART - Park properly and share the space. To park with heart is to park where we’re supposed to park, rather than where we wish we could. It’s about sharing our spaces so we can all make the most of them. If that means walking a bit further, there are worse places to take a hike.

ENJOY TAHOE TIME - Practicing patience enriches everyone’s experience. It’s one thing to be out for a rush, but another to be in one. So, when you’re here, be on Tahoe Time. That means savor, don’t sprint. Go get after it on our slopes, shores and summits–but practice patience everywhere else.