Nevada will unveil new 'brand' in spring to draw visitors

The state of Nevada will introduce a new “brand” in the spring that will include a marketing campaign to help boost tourism and economic development, Gov. Brian Sandoval told an audience at the Governor’s Conference on Tourism on Tuesday in Sparks.
Other tourism officials said the brand will include a new statewide slogan and logo. Tourism officials said the campaign to roll out Nevada’s new brand has been in the works for more than a year.
Nevada’s new brand must help sell many aspects of the state that have the potential to draw tourists and businesses, Republican Lt. Gov. Brian Krolicki said.