"Stay and Play Another Day" campaign for South Lake Tahoe tourism

Submitted by paula on Fri, 04/01/2016 - 2:56pm
National advertising campaign focuses on recreation on the South Shore

Recreational opportunities in South Lake Tahoe is the focus of a nationwide advertising campaign in hopes of bringing more visitors to the area, and to encourage them to stay an extra day.

"Stay and Play Another Day" is the focus of the commercial that was just released on the cable sports channels of Altitude Sports and Entertainment, American Sports Network and several individual television stations in select markets.

“We have been looking for a means in which to tell the country that Tahoe is back," states Tracy Franklin, Public Information Officer for the City of South Lake Tahoe. “With the excellent snow conditions around the basin, the ski season will extend well into May. But there is more to Tahoe than just snow and sun, Tahoe is a community at work.”

“By coincidence, we as two local start-up companies, Athlete Exchange, Inc. and its affiliate Mountain Resort Television, have been working on a new campaign entitled Tahoe at Work," said Dreu Murin, General Manager of Mountain Resort Television. "We locally produce a television show called Athlete Exchange: The Line, hiring Tahoe people and using Tahoe Celebrity talent.”

The show is aired daily on Mountain Resort Television in Reno-Tahoe and now nationally on Altitude Sports and Entertainment. “The show found an early audience, and now has three seasons and a total of seventy-one shows, that have been produced out of Zephyr Cove since the fall of 2014.” The first season of the series received a Telly Award for Action Sports Excellence in June 2015.

“The City of South Lake Tahoe wants to get the word out. Mountain Resort Television, also, wants to get the word out, so we joined forces,” said Franklin. “The City had the commercial spot produced and Mountain Resort Television agreed to air the commercial spot nationwide, free of charge to the City. Everyone on the project knows that if we work together, we will most certainly be back and in style."

Watch commercial at https://youtu.be/zVAnht8NYZg