Tahoe Blue Vodka donates $5,000 to Keep Tahoe Blue

South Lake Tahoe-based Tahoe Blue Vodka has donated $5,000 to the League to Save Lake Tahoe, with encouragement to community members to match their contribution to support the League’s beach cleanups. League supporters surpassed the match, raising over $10,000.

“When Matt Levitt and Tahoe Blue Vodka made this generous gift to support beach cleanups and offered it as a match during our busy summer beach cleanup season, we jumped at the opportunity,” said Darcie Goodman Collins, PhD, the League’s executive director. “Everyone loves a challenge, and our community responded enthusiastically, for which we are grateful.”

The $10,416 raised in total will support the League’s beach cleanup efforts throughout the year, but especially the annual Keep Tahoe Red, White and Blue Beach Cleanups. This year’s July 5 cleanup alone featured over 330 volunteers collecting 1,600 pounds of trash from nine beaches lakewide, cleaning up more than 4.5 miles of Tahoe’s shoreline.

“We’re thrilled to see the community respond to match our donation to Keep Tahoe Blue,” said Matt Levitt, founder and CEO of Tahoe Blue Vodka. “The success of our business is tied to the long term health of Lake Tahoe, so it’s only natural for us to want to support efforts to protect the Lake’s shoreline.”

“Through their generosity, Tahoe Blue Vodka is making it possible to ensure success for our future cleanup efforts planned for Labor Day and into the fall,” said Collins. “We feel so fortunate to have such steadfast partners in ensuring our beloved Lake Tahoe remains clear and healthy for all to enjoy for generations to come”

The financial support from Tahoe Blue Vodka and the matching gift campaign's participants provides the League with critical funds for the purchase of cleanup equipment and supplies for our volunteers, such as litter grabbers and reusable trash bags and gloves.

To make a contribution to the League to Save Lake Tahoe, please contact Erica Mirich, development director, at 530.541.5388 or erica@keeptahoeblue.org. Erica would be delighted to talk with you about the League, its offerings and how your gift helps Keep Tahoe Blue.