UC Davis TERC conducting survey on possible Mysis shrimp dog treats

Billions of invasive Mysis shrimp, introduced in the 1960s, live in Lake Tahoe, where they eat native zooplankton that historically helped keep the lake blue and clear while also serving as a food source for native fish.

If one removes the shrimp from Lake Tahoe, what is done with them?

The UC Davis Tahoe Environmental Research Center (TERC) is conducting a five-minute survey of all dog owners to see if they would consider a product for their dog made from Mysis shrimp.

A survey was developed by the UC Davis Graduate School for Management as part of the project "Restoring the Lake Tahoe Ecosystem: Creating a Product from an Invasive Species."

The desired outcomes of this project are:

- Research the creative, market and feasibility of creating a product the removed- Mysis shrimp that could be a successful revenue generator.
- Provide recommendations for customer segmentation, market readiness, and production channels for the product, potentially a pet food or treat
- Bring publicity to a critical topic in the Lake Tahoe Basin--invasive species; increase awareness on a state and local level.

Take survey by noon Wednesday - https://ucdavis.co1.qualtrics.com/jfe/form/SV_29M21fvYQ53Q3sh