Parent company of Harrah's Tahoe and Harveys first ever casino sponsor of NFL

Submitted by paula on Thu, 01/03/2019 - 7:12pm

Caesars Entertainment, the parent company of Lake Tahoe's Harveys and Harrah's Tahoe, has become the first-ever official casino sponsor of the National Football League (NFL).

In this multi-year deal, Caesars Entertainment will provide unique experiences for NFL fans by engaging its casino properties, celebrity chefs, premier music artists and a wide range of entertainers.

The new arrangement begins with the upcoming 2019 NFL playoffs. Caesars will have the exclusive right to use NFL trademarks in the United States and the United Kingdom to promote Caesars casino properties and activate at key NFL events including the Super Bowl and NFL Draft.

“We couldn’t be more excited to work with one of the world’s largest gaming and entertainment companies,” said Renie Anderson, Senior Vice President, NFL Partnerships, Sponsorship and Consumer Products. “Combining the NFL with Caesars’ expertise in world class entertainment will provide our fans unique experiences both here in the United States and abroad.”

“All of us at Caesars Entertainment are thrilled to be the first-ever casino partner of the NFL, the most prominent sports league in North America,” said Mark Frissora, President and CEO of Caesars Entertainment. “Combining the league’s 180 million fans with our 55 million Total Rewards loyalty program members will expose millions of people to the exclusive and exciting year-round opportunities at our properties.”

Seven NFL Clubs have relationships with Caesars Entertainment, including the Falcons, Ravens, Bears, Colts, Saints, Raiders and Eagles. These partnerships, along with the new League deal, are for the Casino category only and do not include sports betting, daily fantasy or hotels/resorts.

Caesars, alongside other properties on the world-famous Las Vegas Strip, will host elements of the 2020 Draft in coordination with the City of Las Vegas to help create this historic event.

The Raiders will make their home in Las Vegas starting in 2020.