SnowGlobe and guests contribute 213 nights at Tahoe Warm Room; Make strides on waste reduction

SOUTH LAKE TAHOE, Calif. - MTV’s SnowGlobe Music Festival has a continued commitment to give back to the South Lake Tahoe community each year, both during and after the three-day outdoor festival.

SnowGlobe 2019 was able to successfully expand their sustainability program, non-profit, and charitable giving initiatives, they said in a report released Monday.

In 2017, SnowGlobe began its partnership with The Sugar Pine Foundation, planting 200 sugar pine seedlings to help restore Lake Tahoe’s sugar pine population, which now makes up less than 5 percent of the Tahoe Forest.

In 2018, SnowGlobe doubled their donation and offered fans the ability to contribute to the cause by adding a small donation to any SG18 ticket order. This resulted in a total of 675 seedlings sponsored by SnowGlobe and its patrons in 2018.

For 2019, SnowGlobe was again able to up their donation and offer fans the opportunity to sponsor a seedling, resulting in 1,071 seedlings sponsored from the 2019 event and almost 2,000 sponsored seedlings since the partnership began.

Also in 2019, they were able to expand the scope of their charitable partners with Tahoe Coalition for The Homeless, committing to donate the equivalent to 100-bed night stays and offering fans the option to donate. In total, the festival and their patrons were able to donate the equivalent of 213-bed night stays to Tahoe Coalition for the Homeless, which works to end homelessness on the South Shore of Lake Tahoe by providing warm, safe beds during the winter, mental health outreach, case management, resource referrals, social work visits, and food and drink.

Additionally, through SnowGlobe’s sustainability program with Waste Free Earth, the festival was able to donate over 3,704 pounds of fresh food, water, and housing products to seven different organizations in the Lake Tahoe region, including the Warm Room, Lake Tahoe Boys and Girls Club, Bread & Broth, St. Theresa's Church, Habitat for Humanity, Goodwill, and community members.

SnowGlobe and Waste Free Earth once again saw tremendous success with their expanded sustainability program, decreasing overall waste by 76 percent from last year. Of the waste that was produced onsite, SnowGlobe said they were able to divert 75 percent away from landfills and into recycling, composting, and donation-based initiatives. By the numbers, this translates to 90,917 pounds less waste produced from 2018 to 2019, 14,000 pounds of recycled materials collected, 4,000 pounds of compostable materials collected, and 3,704 pounds of materials donated. During the festival, Waste Free Earth hosted a sustainability booth offering contests and plastic pledges -- creating many fun, resourceful ways to involve the SnowGlobe community in these greening efforts.

SnowGlobe and Waste Free Earth worked closely with all 2019 sponsors and vendors to implement new sustainability guidelines. Proud Source Water provided highly recyclable and re-useable aluminum water bottles to enable the festival to go 100% single-use water bottle free in 2019. SnowGlobe provided water stations in partnership with Kleen Kanteen that flowed 32,069 liters of water, alleviating the need for 64,087 disposable water bottles. Java Monster collected over 3,300 sampling cups to recycle from their activation, while Hornitos gave out 300 reusable mugs for people to reuse at their activation bar. SnowGlobe worked closely with sponsors to create meaningful swag that was derived with sustainable means, with any leftover product donated to local organizations.

Additionally, SnowGlobe continued its long-term exclusive lodging partnership with Hotels for Hope. For every night of lodging accommodations booked by SnowGlobe patrons, a portion is donated directly to the Lake Tahoe Boys & Girls Club.