Hard Rock Lake Tahoe revamps locals rewards program

Living local takes on new meaning now that those living close to South Shore can reap big rewards thanks to a new Backstage Pass Rewards Program at the Hard Rock Hotel & Casino Resort that is exclusive to local area residents.

Area locals who are 21 years and older who live in the area within the three-digit zip codes 894 through 897 and 961 can receive a host of discounts on dining, hotel stays, beverages, concerts and Hard Rock Hotel & Casino retail merchandise by becoming a Backstage Pass Rewards Program member. Locals can simply sign up for a Backstage Pass Rewards card at www.HardRockCasinoLakeTahoe.com or at the Bank and Backstage Pass booth on property. Once they present their rewards card with a valid local ID to the Bank and Backstage Pass booth, they receive a “locals groupies” sticker for their card that they can swipe at the promotional kiosk located by the Bank and Backstage Pass booth and receive discount coupons good throughout the resort casino.

“Locals are the heart and soul of the Hard Rock Hotel & Casino Lake Tahoe and have welcomed us and the Hard Rock Hotel & Casino family to South Shore to the community,” said Jim Ward, vice president of operations for Warner Hospitality. “We appreciate the overwhelming support we’ve received and are looking for more, and creative ways, to thank our local residents for staying, playing and visiting the property.”

Locals benefits include the following discounts and offers:
20 percent off restaurants (Sunday through Thursday)
20 percent off rooms (Sunday through Thursday)
30 percent off beverages (Sunday through Thursday)
10 percent off purchases at the Hard Rock Hotel Store
$5 show discounts at Vinyl for select shows only

Multiplier Fridays – members can play their favorite video poker or slots from 12 p.m. to 4 p.m. for special point multipliers good for discounts. Guests must activate their Backstage Pass Rewards card at the promotional kiosk prior to playing each week.

More than just a gaming rewards program, the Backstage Pass Rewards Club provides exclusive insider information on all things Hard Rock Hotel & Casino Lake Tahoe. Members are the first to know about upcoming events, promotions and entertainment; have access to pre-sale tickets on headlining shows; receive updates on new property developments among other perks. It’s quick and easy to sign up for the Backstage Pass Rewards Club and members can personalize their rewards by specifying interests including concerts, dining, shopping, hotel specials and gaming.