Sierra Wins Award for Most Heart-Warming Video with Burton Star Wars Experience

Sierra-at-Tahoe Resort is honored to be recognized by Ski Area Management in the Best Video category of their 2011-12 Marketing Awards. Produced by First Track Productions Sierra received the "Most Heart-Warming Video" award featuring the Burton Star Wars Experience.
In its inaugural year, the Burton Star Wars Experience is a snowboard experience that introduces three to six year-old kids how to snowboard in an interactive environment like no other.
First Track Productions did a fantastic job capturing this and put together a three-minute video that showcased the experience. Ski Area Management's own Katie Bailey commented "My husband actually watched it, then wrote me an e-mail and said, “Let’s have kids and move to Tahoe and raise them.” That is pretty high praise for a marketing effort, if you ask me."

— Steven Hemphill, Communications Manager, Sierra-at-Tahoe