Champion Stand Up Paddleboarder Goes Wild for Lake Tahoe License Plates

Wild is the new theme in advertising for Lake Tahoe license plates, as U.S. National Stand Up Paddleboard Team member Jay Wild of Truckee is featured in television and print ads shot last week at Carnelian Bay.

“Over 96 percent of fees help support projects like the Lake Tahoe Water Trail and access to beaches like this,” says Wild, standing on the beach at Watermans Landing. “I train on the lake every day. Tahoe is a treasure, and I have a Tahoe plate to show my love for this magical place.”

Improvements for public beaches and access to the Lake Tahoe Water Trail supported by Tahoe license plate fees are highlighted in the spots.

California and Nevada Tahoe license plate fees go directly to environmental improvement projects of the California Tahoe Conservancy and the Nevada Department of State Lands. The plates helped fund restoration at Carnelian Bay as well as access to the lake for users of non-motorized watercraft.

Wild donated his appearance for the Lake Tahoe Plate for Projects program, a promotional campaign coordinated by the non-profit Tahoe Fund. Winner of the Donner Lake Memorial Race over 67 international racers last May, Wild has consistently finished in the top four in international competition. He owns a café and SUP (stand-up paddleboard) rental business at Watermans Landing, where he enjoys sharing his passion for the lake and the growing sport.

License plate funds have helped complete watershed and wetland restoration projects, hiking trail and bike path improvements, fish and wildlife protection and erosion control in the Lake Tahoe Basin. Endeavors helped by Tahoe license income include:

Blackwood Creek Restoration/Eagle Rock Trail (West Shore)
Commons Beach (Tahoe City) and Lakeview Commons (South Lake Tahoe)
Third Creek/Incline Creek Restoration (East Shore)
Meadow Bike Path (Stateline)

About the Tahoe Fund
The mission of Tahoe Fund is to restore and enrich the extraordinary natural environment of the Lake Tahoe Basin by building broad support for projects and programs that increase the enjoyment of the region for current and future generations. Tahoe Fund supports short- and long-term project-based enhancements to the natural environment and infrastructure of the Lake Tahoe Basin. The Fund focuses grants on the core areas of conservation, recreation and education/stewardship.

About the Plate for Projects Program
The Plate for Projects program is the name of the non-profit Tahoe Fund’s efforts to market and motivate sales of the Tahoe specialty license plates made available by the State of California and State of Nevada Departments of Motor Vehicles (DMV). All plate fees are submitted to the DMVs and reallocated directly to projects that are implemented in California (map) by the California Tahoe Conservancy and in Nevada by the Nevada Department of State Lands. Following DMV administrative costs, 96 percent of Tahoe license plate sales income supports the Lake Tahoe Environmental Improvement Program, which focuses on bike paths, hiking trails, parks and conservation in the two states.