Advertising

Postal Service lost $1.3 billion over quarter

WASHINGTON - The U.S. Postal Service lost $1.3 billion in the final three months of last year, despite a blizzard of campaign advertising for the fall political elections and a big holiday mail and...

Ski for free at Lake Tahoe with purchase of Tahoe License Plate

With the official start to the Tahoe ski season just around the corner, the Tahoe Fund is launching the popular “Plates for Powder” promotion to drive sales of Lake Tahoe license plates.

Tall Treez, Jamie Anderson team up for Film Festival at Horizon

Event Date: 
November 16, 2012 - 7:00pm

Tall Treez is teaming up with Lake Tahoe snowboarder Jamie Anderson to host there 3rd Annual Film Festival. The show will be on Friday, Nov. 16 at the Horizon Casino Resort at Stateline South Shore Lake Tahoe. Doors open at 7 p.m. and the show starts at 8 p.m. Entry $12.

City encourages businesses to Light Up South Lake Tahoe

Looking to drum up holiday spirit, the city of South Lake Tahoe is calling for a partnership among local businesses to create the first “Light up South Lake Tahoe” event over Thanksgiving weekend. The idea is to have every business on Highway 50 lit up end to end from the big tree at the “Y” to Stateline for the entire holiday season.

Opinion: Advertising is more than a pretty design

South Lake Tahoe Police Canine Association Gears up for 5th Annual K9 Trails

The South Lake Tahoe Police Canine Association (SLTPCA) will be hosting the 5th annual K9 Trials on September 21st and 22nd. Sponsorship opportunities and advertising space is available in the 2012 event program ranging in cost from $50-$300.

The SLTPCA is a non-profit organization and your sponsorship contributions are tax deductible.

Champion Stand Up Paddleboarder Goes Wild for Lake Tahoe License Plates

Wild is the new theme in advertising for Lake Tahoe license plates, as U.S. National Stand Up Paddleboard Team member Jay Wild of Truckee is featured in television and print ads shot last week at Carnelian Bay.

“Over 96 percent of fees help support projects like the Lake Tahoe Water Trail and access to beaches like this,” says Wild, standing on the beach at Watermans Landing. “I train on the lake every day. Tahoe is a treasure, and I have a Tahoe plate to show my love for this magical place.”

Council to expand use of sandwich boards

The South Lake Tahoe City Council is set to allow businesses to increase their use of sandwich boards for advertising following a vote this week.
The council gave initial approval to changes to the city's sign ordinance that will allow a business to display one sandwich board — folding signs that are typically are set in front of a business — on holidays, weekends and the period between Christmas Eve and New Year's Day.

Golden Bear Events Thanks Community for 4th of July Participation

Golden Bear Events would like to thank the community of South Lake Tahoe for the success of the Inaugural Community Wide 4th of July Parade and Celebration. Parade participants and vendors came from primarily Meyers, Stateline, and South Lake Tahoe. Several new businesses, like The Oven, the Yum Truck, and Lake Tahoe Custom Cycles were happy to be a part of something as new as they.

Thunderbird Lodge at Lake Tahoe among several Nevada Tourism grant winners

Needed improvements at the Thunderbird Lodge got a lift on Wednesday when the Nevada Commission on Tourism announced the Lake Tahoe site was among several to win an improvement project grant.
Grants were awarded to 19 different projects. The announcement was made by Nevada Lt. Gov. Brian Krolicki.
NCOT's Projects Relating to Tourism Grants program help fund infrastructure improvements that will attract visitors, and after a temporary suspension due to a decline in tourism revenues, the grants were reinstated this year.

Campaign urges Congress To OK Internet sales tax collections; Nevada delegation split

CARSON CITY — The National Retail Federation has launched a nationwide 60-day campaign to raise awareness among lawmakers and the public on how what it calls a loophole exempting online sales from sales tax is hurting local communities and job creation.
If Nevada’s five-member Congressional delegation is any indication, the group has its work cut out for it, with three members opposed and two supportive of the idea to allow states to tax online sales.

Tahoe Fund Names Amy R. Berry as first CEO

In a milestone for the organization, Amy R. Berry was appointed to the new position of CEO of the Tahoe Fund on Wednesday. The official announcement is a major shift forward for the organization and its mission to raise private and public funding for environmental projects in Lake Tahoe.

Memorial Saturday for legendary broadcaster, hellraiser and satirist Travus T. Hipp

Services for legendary radio commentator Travus T. Hipp will be held this Saturday, May 26, in Silver City. Hipp died early Friday morning, May 18, at his Silver City home. He was 75, as old as the Golden Gate Bridge in his beloved San Francisco.

A memorial service will be held Saturday, May 26, in Silver City. Gathering, gnoshing and remembering will begin at the Silver City Community Center, 385 High Street, at 10:00 a.m. Food and refreshments will be provided. Those who wish may bring more.

Douglas County OKs vacation rental rules

MINDEN, Nev. - Under a new Douglas County ordinance, Lake Tahoe vacation rentals would have to include a permit number in their advertising.The ordinance is a step being pushed by Lake Tahoe Accomm...

KTHO radio enters partnership with Coyote Grill owner

Imagine a place at Lake Tahoe where local bands can go to play, with quality sound and lighting — and live performances streamed across the Internet to be potentially heard around the world.
That vision could become a reality this year under a new partnership between Coyote Grill owner Leland Faegre and South Lake Tahoe-based KTHO radio.

Competing casinos coordinate advertising efforts

Tahoe Snow Sports Icons Daron Rahlves, Jeremy Jones Partner With Plate for Powder Campaign

By Maja Thaler
Two of Lake Tahoe's most popular ski and snowboarding icons, Daron Rahlves and Jeremy Jones, have finished shooting public service ads this week for the nonprofit Tahoe Fund's Plate for Powder program. Rahlves and Jones donated their time for the California and Nevada Lake Tahoe specialty license plates program, which gives new Tahoe license plate buyers two free Alpine or Nordic ski tickets to their choice of 12 major Lake Tahoe-area ski resorts.

Nevada looking to attract skiers from nearby

By Northern Nevada Business Weekly. Nevada's advertising for the ski season in the Sierra Nevada this year targets nearby markets rather than distant cities. ...www.laketahoenews.net/.../nevada-lo...

VTour takes Madison Ave. top honors

INCLINE VILLAGE - VTour, a multi-media Web technology company based in Truckee, was honored with a 2011 Media Vanguard Award at the annual Advertising Age Media Evolved Conference in Manhattan. ...

Nevada Tourism Commission welcomes skiers with new winter campaign

As the Silver State enters what appears to be another record-breaking ski season at Lake Tahoe and the Sierra, the Nevada Commission on Tourism has launched an ad campaign geared at winter enthusiasts in several key markets, Lt. Gov. Brian Krolicki announced Wednesday.

Nominations are in for the 2011 Blue Ribbon Awards

By TahoeChamber.org
TahoeChamber.org would like to thank all those who took the time to nominate a business or individual for the 4th Annual Blue Ribbon Awards. Over the four years that the awards program has been in existence, community participation and support has increased annually by leaps and bounds. This year brought in a record amount of nominations, which resulted in over 100 businesses and individuals being nominated for the eight different award catagories.

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