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More than 1,700 people turned out Saturday morning at an El Dorado Hills high school to once again let Republican Rep. Tom McClintock know how they feel about GOP policies and his support of President Donald Trump.

Like three other town halls McClintock has hosted in the past month, the majority of attendees were angry and spoke vehemently about recent changes in immigration law, the proposed repeal of the Affordable Care Act and civil rights issues.

The annual television meteorologist's conference, Operation Sierra Storm (OSS), couldn't have happened at a better time to bring the national spotlight to early January's storms fondly nicknamed Snowmageddon and Januburied.

Jim Cantore and Paul Goodloe, leading correspondents at The Weather Channel, both broadcast live from Heavenly Mountain Resort and showcased South Lake Tahoe’s powder-filled ski conditions for two days, eight hours each day during the historic snowfall January 10-13, 2017.

This is the fourth time I am able to say "Happy Thanksgiving" to the readers of South Tahoe Now. I took on this news endeavor in the summer of 2013 and have tried to create something that everyone can read and, hopefully, appreciate on a daily basis. I want to share as much as I can about what is happening in South Lake Tahoe and the surrounding communities, and I'd like to express my sincere gratitude for your support and allowing me to continue to share.

Two hot topics for locals were discussed during a Caltrans informational meeting at the Lake Tahoe Airport on Thursday evening: A roundabout and viaduct replacement.

The 3-legged Roundabout

Citing the safety of the intersection of Highway 50 and 89 in Meyers as the catalyst, project managers, engineers and planners unveiled their plans for a three-legged roundabout at the intersection to the dozens of interested citizens who attended.

Contractors State License Board (CSLB) investigators working with investigators from the El Dorado County District Attorney's Office cited ten men posing as licensed contractors during a recent sting operation.

Four of the individuals caught are Nevada residents, and the other six are South Lake Tahoe locals.

Posing as homeowners, investigators invited suspected unlicensed contractors to place bids on home improvement projects for a single-family home near the Tahoe Paradise Golf Course. Suspects placed bids ranging from $1,150 for interior painting to $6,000 for tile installation.

The annual SnowGlobe Music Festival is here to stay, at least for now.

During Tuesday's South Lake Tahoe City Council meeting, promoter Chad Donnelly went before the elected officials, asking them for a three year extension of the annual festival until 2019 (though they would ultimately like a deal until 2027), and more money from the City to help with the costs of garbage pick-up and transportation for the three-day event which runs from December 29-31 each year.

What the City gave him was not quite what he was asking for as he got more cash, but less time.

On September 12, 2001, advertising luminary Allen Kay coined the phrase, “If you see something, say something.”[1] In the wake of horrific events the day before, Kay recognized that no matter how well trained, equipped and staffed, law enforcement can’t do it alone. Within a relatively short period of time, the slogan was plastered on New York City transit vehicles. Over time, the Law Enforcement and Homeland Security slogan has become so well known it has been described as the equivalent of Nike’s “Just do it” advertisement.[2]

Recreational opportunities in South Lake Tahoe is the focus of a nationwide advertising campaign in hopes of bringing more visitors to the area, and to encourage them to stay an extra day.

"Stay and Play Another Day" is the focus of the commercial that was just released on the cable sports channels of Altitude Sports and Entertainment, American Sports Network and several individual television stations in select markets.

Mike Wolfe and Frank Fritz of Antique Archeology and stars of the television series American Pickers are traveling throughout California to film episodes for their hit show. The team be in the area in March to film episodes.

Much like the lake side of El Dorado County and the west slope don’t always see eye to eye, the Douglas County portion at the lake, and the valley residents are in the same situation.

The topic currently at the forefront is Buckeye Creek Reservoir, located in the eastern portion of Douglas County. BLM has most of the land in this undeveloped area, and the Douglas County Sewer Improvement District (DCSID) owns 1,001 of those acres.

Get ready for Tahoe WordWave, a literary event the likes of which has never before been seen in South Lake Tahoe, and the rest of the country is taking note.

Modeled after San Francisco's LitQuake, organizers of Tahoe WordWave have gathered creative and inspiring writers, musicians, and performers from around the country to share their talents over a three day experience at Tallac Historic Site. The festival will be interactive, featuring readings, workshops, plays, open mics, guided hikes, and oral storytelling.

Introduction to Content Management

Do you want your website to reach more people and grow your business? Would you like your social media efforts to increase loyalty and engagement with your brand? Have you been wondering how you can make your marketing efforts more streamlined and effective? Then this workshop is for you.

Content marketing is a way to reach prospective and existing customers by providing information, not advertisements. Content marketing can help you:

-Discover what your customers really want, and how to deliver it to them;
-Position you as a trusted authority;

Location

The South Lake Tahoe City Council will be discussing changes to the Vacation Home Rental Ordinance on Tuesday that, if passed, will bring about changes to the permit review process, add criteria to be considered when a new permit is issued, and the addition of an annual renewal review.

There have been several packed council and community meetings on the topic of the proposed updated to the Vacation Home Rental (VHR) ordinance, and Tuesday's meeting should be no different.

Introduction to Content Management
Do you want your website to reach more people and grow your business? Would you like your social media efforts to increase loyalty and engagement with your brand? Have you been wondering how you can make your marketing efforts more streamlined and effective? Then this workshop is for you.

Content marketing is a way to reach prospective and existing customers by providing information, not advertisements.

Content marketing can help you:
-Discover what your customers really want, and how to deliver it to them;
-Position you as a trusted authority;

Location

Another step in the right direction for the economic revitalization of South Lake Tahoe and the Highway 50 corridor occurred at the site of the new Hard Rock Casino Hotel and Casino this week.

The old Horizon sign came down and the Hard Rock sign went up.

This sign is just part of the $60 million renovation going on at the site of the original Sahara Tahoe.

Last spring the South Lake Tahoe planning commission approved plans for turning the Highland Inn motel into commercial space. Original plans for the space include a spa, restaurant and bar and other businesses.

A sign hanging in the front window of the former motel is advertising space available in the new building along with a photo of the planned rendition.

The campaign posters on Measures M, N and O that have plastered the west slope for a few months have now made their way to South Lake Tahoe. But, what are they all about?

Growth, to put it in one word.

On one side you have people who want to have control of growth in the county and not let it go to Sacramento. On the other side there is a grass roots movement to keep all growth out of the county unless Cal Trans says its okay.

Parking rates for Heavenly Village retailers wishing to validate customer's tickets were lowered from $1.50 per hour to $1 per hour in Tuesday's South Lake Tahoe City Council meeting. The movie theater validations were lowered from four hours to three hours as well.

A simultaneous sting operation between the California State License Board and the Nevada Contractors License Board snared 11 people on the California side of South Lake Tahoe and 8 on the Nevada side on Wednesday.

Named the "Border Blitz," the sting was conducted at a SLT single family home near the Hwy 89 and Hwy 50 intersection (the "Y")and at a condominium in Stateline, NV. Investigators from the CSLB and NCLB posed as homeowners seeking bids for various projects that included exterior painting, deck work, landscaping, and other tasks requiring general "B" contractor skills.

With a vote of 4 to 1, the South Lake Tahoe City Council voted Tuesday to give SnowGlobe a three year contract to have their signature concert event in the city. Promoters will also be receiving an additional $25,000 in cash funding to run the event.

SnowGlobe brings in an estimated $6 million return on the City's investment through advertising, hotel bookings, money spent on food and supplies as well on international awareness of the unique concert in South Lake Tahoe.

Discover new ways to advertise at TahoeChamber’s Media Mixer on February
27 at The Landing Resort and Spa at 5:30pm. This special mixer will include exclusive members-­‐only advertising packages for print, television
and radio from TahoeChamber’s media partners.

With ski resorts busy preparing for the winter season ahead, now is the time to start planning your time on the slopes! "Plates for Powder" is the successful promotion run by the Tahoe Fund to increase sales of the Lake Tahoe license plates.

Individuals who purchase the specialty Lake Tahoe license plate in either Nevada or California prior to April 1, 2014 will receive two lift tickets to their choice of 11 Lake Tahoe resorts.

Miss me? I have been working for the last year on The Children’s Memorial Tree and I would like to take this opportunity to say Thank You to the community of South Lake Tahoe for their support in rebuilding the memorial. I wanted to keep the Skibum as well as my alter ego out of the publicity due to the fact that there would be resistance to the idea from those that do not always agree with my views and I wanted no distractions. We had to play good cop / bad cop with the city in order to push the memorial through and guess which role I played.

Big Blue Concierge of South Lake Tahoe just released their “Concierge in Your Pocket” app for locals, visitors and vacation home owners in the Lake Tahoe basin. The app is full of everything one needs to enjoy the area: hiking and biking trails, historical venues, dog friendly locations, homeowner services such as plumbers and electricians, restaurants, happy hours, discounts, shops, rentals, wedding vendors and much, much more. There is even a local’s point of view blog on the app.