MasterCraft at Lake Tahoe supported its Surf to Save Lives campaign

LAKE TAHOE, Calif./Nev. - MasterCraft has been involved in the American Century Championship (ACC) for a few years now, offering celebrities and players the opportunity to go out on their boats between rounds. This year, celebrities could enjoy their time on the water while also supporting a great cause. The ‘Surf to Save Lives’ campaign was launched in May by MasterCraft to raise funds and awareness for the St. Jude mission.

They had a large display of boats near the 17th tee all week, as well as rides on the lake.

For every minute that individuals spend on the water and behind a boat, MasterCraft will donate $1 to St. Jude. People can get involved by downloading the MasterCraft Connect app and logging all the time they’re spending on the water; whether it’s water skiing, wakeboarding, or wakesurfing.

Alexa Score, a professional wakeboarder, who is also a cancer survivor of leukemia, has been in attendance at ACC this week.

MasterCraft Boat Company, the world’s best-selling towboat boat brand five years running, today announced a partnership with St. Jude Children’s Research Hospital® and the launch of its ‘Surf to Save Lives’ campaign benefitting St. Jude. The two Tennessee-based organizations have joined forces with the goal of bringing together the boating community to raise awareness and support the work of St. Jude in researching and treating childhood cancer and other catastrophic pediatric diseases.

Through the shared commitment of enriching the lives of families and making memories possible, MasterCraft’s and St. Jude’s joint effort around the Surf to Save Lives campaign will allow boaters from all over the country to do what they love, while raising money for a good cause. Until October 1, 2023, MasterCraft will donate $1 for every minute of on-water activity logged on the MasterCraft app, with a maximum donation of $75,000. Boaters can raise funds while enjoying their favorite tow sports like wakeboarding, water-skiing or wakesurfing. This fundraising and awareness campaign is not limited to only MasterCraft owners. Any boat owner can participate by simply downloading the MasterCraft app and logging their towing time.

“We are proud to partner with St. Jude and announce our Surf to Save Lives campaign. The program provides us with an opportunity to make a real difference by raising funds and increasing awareness for a very worthy cause,” said Fred Brightbill, CEO of MasterCraft Boat Holdings. “We want to engage the boating community by asking them to log their behind-the-boat time to raise funds and help families in need throughout the country.” 

“As a survivor of childhood leukemia, a type of blood cancer, this cause is near and dear to my heart,” said Score. “Having benefited from life-saving medical care myself, I am proud to be involved in this campaign and to combine my love of watersports with the opportunity to contribute to the vital work being done by St. Jude to help kids battling cancer. I hope everyone joins me by downloading the MasterCraft Connect app and getting out on the water to help us help St. Jude carry out its mission.” 

For more information on the campaign and the apps, visit https://www.mastercraft.com/stjude.