American Century Investments, NBC Sports, Visit Lake Tahoe providing $125,000 in donations

The Lake Tahoe Visitors Authority is inviting local non-profit organizations to apply for $125,000 in funding as a result of one of the most successful American Century Championship tournaments in its 33-year history. The deadline is Friday, Sept. 9, at 5 p.m. (PT) with the application available at: https://ltva.org/american-century-championship-donation-request-application/.

As part of the July 2022 celebrity golf tournament, American Century Investments, in partnership with the Lake Tahoe Visitors Authority and NBC Sports, is committing $125,000 from event proceeds to non-profits at South Shore. Priorities are based on community impact and need.

For financial support consideration, groups must be in South Lake Tahoe, Calif., or in the Tahoe Township portion of Douglas County and meet 501(c)3 nonprofit guidelines. Each must provide an outline of their mission, describe how the donation will be used and indicate impact in the community. Online applications only will be accepted.

Recipients will be presented with checks at the LTVA Board of Directors meeting, Thursday, Oct. 13 at 3 p.m.

NBC Sports and Korbel California Champagne previously directed an additional $5,000 to Tahoe Family Resource Center as part of the annual Korbel Closest-to-the-Pin contest. South Lake Tahoe Boosters Club also received $7,000 for ecology collection throughout the tournament.

Funds were also distributed to local and national non-profits that staffed concession stands during the tournament. To benefit as many organizations as possible, groups that previously received funding during tournament week will not be eligible for the $125,000 pool.

Since 2009, donations exceeding $2 million have been distributed to more than 85 Tahoe area non-profits to assist 12,000+ individuals.

The nation’s longest running celebrity golf tournament was considered its most successful with a top celebrity field, highest attendance at more than 67,000 spectators, its highest TV ratings, and a compelling finish with a three-person playoff won by Tony Romo.

“With the success of the event, we can lend a major assist to community organizations that work every day throughout the year to help area residents,” said Carol Chaplin, president and CEO of the Lake Tahoe Visitors Authority. “The partnerships we have with American Century Investments and NBC Sports continue to result in positive impacts throughout the destination, from assistance for our non-profits to exposure with branding messages that keep Visit Lake Tahoe top-of-mind among our audiences.”

“Being a part of the South Lake Tahoe community for all these years is extremely rewarding,” said Jonathan Thomas, president and CEO of American Century Investments. “Doing good is at the heart of American Century Investments, and we are delighted to support the local Tahoe charities.” The company’s charitable impact has long been recognized for directing more than 40 percent of its profits to medical research.

In addition to the local charitable impact, the exposure for the destination was measured with substantial ratings as NBC Sports, owner and operator of the championship, televised more than 18 hours of tournament coverage across NBC and GOLF Channel.

The 34th annual American Century Championship is July 12-16, 2023, and will mark the 25th anniversary of American Century Investments as title sponsor. For more information, visit: www.AmericanCenturyChampionship.com or www.visitlaketahoe.com.