Vail Resorts announces 20-80% credit to pass holders for next ski season
Submitted by paula on Mon, 04/27/2020 - 8:45am
With a ski and snowboard season cut short due to the coronavirus pandemic, Vail Resorts announced Monday morning a plan to address the many concerns of pass holders. They will be providing 2019/20 season pass holders with credits of 20 percent to 80 percent, depending on how often they were able to use that pass during the season.
In a letter to pass holders, the plan was laid out:
- A minimum credit of 20 percent for season pass holders, based on the resort closures in mid-March impacting about 20 percent of the core season. Higher credits for season pass holders who used their pass less than five days. A maximum credit of 80 percent if you did not use your season pass at all, because we recognize that some of you were waiting until spring to use your pass
- Credits for Epic Day Pass, Whistler Blackcomb Edge Card and Multi-Pack Pass Holders. For guests with remaining days on their 2019-20 Epic Day Pass, Edge Card or one of our other multi-pack pass products, we are providing credit for each unused day, up to 80 percent of the price paid for your pass to apply toward a pass of equal or greater value for next season.
Credits will be valid through Labor Day, Sept. 7, 2020.
Also introduced was free ‘Epic Coverage’ for the 2020/21 season which will provide cash refunds to pass holders for certain resort closures, including for events like COVID-19, as well as refunds for eligible personal events like job loss, illness and more.
“Our pass holders are our most loyal guests and we have spent weeks reading their emails and comments on social media to fully understand their concerns so we could respond thoughtfully and carefully,” said Kirsten Lynch, chief marketing officer at Vail Resorts. “What became clear is that to address last season, a one-size-fits-all approach would not work. That is why we are providing our season pass holders credits based on the number of days they were able to use their pass. Additionally, while we are confident we will have a great upcoming ski and ride season, we understand some people may be nervous about committing to a pass now in this current uncertainty. With that in mind, we are redefining pass protection with our new ‘Epic Coverage,’ free for all pass holders, and extending our spring deadlines to Labor Day to give them the time they need. We truly hope this plan honors our pass holders’ loyalty and provides them peace of mind for future.”
Vail will be getting in touch with pass holders directly to inform them of their options.
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