Ski companies investing hundreds of millions in Lake Tahoe resorts

Max Gibson and family were riding the blue. The big blue.
That’s the Big Blue Express, the newest chairlift at Squaw Valley and one of the latest examples of hundreds of millions of dollars in improvements the corporate owners of Lake Tahoe’s premier ski resorts are funneling into their properties.

Max, 10 years old and on his first ski trip, was plenty impressed. He was “mostly staying up” as he and his family skied Squaw’s beginner terrain off the Big Blue Express, which began operation a couple of weeks ago.

“It’s awesome,” he summed up succinctly.

That’s precisely the sentiment the folks at Squaw are counting on as they — along with other resorts ringing the landmark Alpine lake — spend the big bucks necessary to transform Lake Tahoe into a skier destination of international scale.

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