Tahoe Tourism, Technology + Marketing Workshop Set for November

Learn the Latest in Analytics, Email Marketing and Social Media Best Practices at the Annual Tahoe Tourism, Technology + Marketing Workshop on November 6.

From blogs to social media, online video to location based services, there is an enormous volume of technologies facing marketing executives today. Understanding where and how they fit into a marketing strategy can be confusing, even overwhelming.

Enter SMG of South Lake Tahoe, CA. Having organized a successful tourism conference for over 10 years, which included a focus on technology, the company identified the need to expand this focus to a full day event. Thus the Tahoe Tourism, Technology + Marketing Workshop was born. This year’s event, to be held on Thursday, November 6, 2014 in South Lake Tahoe, California, will provide hands on sessions on a wide variety of technology topics. The workshop will provide valuable interactive skills and best practices, along with panel discussions and strategic perspectives. Sessions will feature experts on such topics as email marketing, storytelling in the digital age, online reviews, and getting the most out of Google Analytics. Interactive marketers from industries ranging from media to tourism will be sharing their insights with attendees.

“Brands have become web-centric, so it’s imperative for destination marketing executives to understand the interactive landscape in order to develop truly effective marketing programs,” noted Carl Ribaudo, President of SMG. “The Tahoe Tourism, Technology + Marketing workshop is intended to help marketers navigate through the assortment of technologies facing us today, and provide them with the online tools and skills that ultimately impact their bottom line.”

Ribaudo also explained that the workshop is also intended to “bring together online marketing and technology experts in the greater Tahoe region, creating a network of like minds, in order to generate new ideas and ultimately new business to the area.”

The event would not be possible without its sponsors, which include Lake Tahoe Resort Hotel, Lake Tahoe Television, Lake Tahoe Visitors Authority, Tahoe Daily Tribune, Tahoe Production House, Noble Studios and Morris Media formerly HD 96 Publishing.

Registration and information is available at www.TahoeTourismTechnologyMarketing.com, via email at info@smgonline.net or by calling 530.541.2462 x 102. Registration includes lunch, snacks and all materials.

SMG is a travel, tourism, recreation and hospitality consulting firm located in South Lake Tahoe, California. For information, please visit www.smgonline.net or call 530.541.2462 x 102.

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