Ski and board industry brainstorm 'Snowcial' returns to Heavenly at Lake Tahoe

Connecting the connected snowsports enthusiasts since 2008, "Snowcial" returns to South Shore Lake Tahoe January 18-21, 2012. Sponsored by Heavenly Mountain Resort and Harrah's and Harveys Lake Tahoe, Snowcial brings together the world's most connected snowsports enthusiasts for a three-day and four-nights brainstorm. Headline keynote speaker for the event is Joe Fernandez, CEO and co-founder of Klout, the social media site which got off the ground in 2007 by analyzing and tracking online social network influence.

Snowcial attracts an elite community of global snowsports enthusiasts — industry leaders in marketing, technology, media, consumer electronics, snowsports, travel and tourism — who connect their passion for snow with some of their marketing success.

Created by hardcore skiers and snowboarders and set in one of the world’s most iconic backdrops, Heavenly at Lake Tahoe, Snowcial puts as much emphasis on interaction as it does education, providing opportunities to develop personally as well as professionally, both on and off the mountain and presents a unique opportunity for brands to connect. Go here to register and to learn more.

Here's the schedule:

Tahoe Snowcial 2012

January 18th, 2012
Registration 4PM - 8PM
Welcome Reception - 8PM
VIP Poker Tournament - 10PM (Invite Only)

January 19th, 2012
Skiing & Riding @ Heavenly 9AM - 12PM

Snowcial Conference 1PM - 5PM
Key Note Speaker
Joe Fernandez CEO and co-founder of Klout

Snowcial Ignite 8PM
Snowcial 180 Film Festival 9PM

January 20th, 2012
Blog U 9AM - 1PM (Optional)
Conference Breakout Sessions 9AM - 1PM
Skiing & Riding @ Heavenly 2PM
"The Improv" at Harveys 8PM
After Party @ Vex Nightclub 11PM

January 21st, 2012
Epic Mix Scavenger Hunt @ Heavenly 9AM - 4PM
Lunch @ Heavenly Lakeview Lodge 1PM
Epic Mix Scavenger Hunt Awards Dinner 5PM
Concert (Performer TBD) 7:30PM