Business relocation campaign, website that targets Douglas County brings jobs

A new marketing campaign “Improve the State of Your Business,” developed by the Northern Nevada Development Authority has received national media attention for its recent launch of marketing materials and a website targeting the relocation of business to Douglas County. The campaign includes material specific to Douglas County and has been successful in bringing new jobs to the local area.

“This campaign has allowed Douglas County to offer a wider range of job opportunities to our existing workforce,” said Greg Lynn, Chairman of the Board of Comissioners.“We now have a wider spectrum to offer, providing more areas of employment opportunity for the people of Douglas County.”

In June of 2011 the Board of Commissioners approved a contract with NNDA to support recruitment of the energy, science and advanced engineering businesses The campaign is structured to target the Sierra Pacific megapolitan area in the state of California including Sacramento, Stockton, San Francisco, Modesto, San Jose, Merced, Santa Cruz Monterey and Oakland.

New businesses already added to the region include Franklin Armory-specializing in producing local firearms, Cristek Interconnects-an aerospace and defense industry manufacturer, Global Aqua Solutions — a manufacturer of proprietary organic, biodegradable, non-toxic chemicals, and Eastbiz — a mail forwarding and small packaging shipping company.

Stockton was the initial test market, and the campaign recently dispersed Douglas County specific marketing materials including mailers, email, digital ads and a national press release announcing the launch of the website, www.improvethestateofyourbusiness.com.

The website helps companies make a case for the transition and has brought national media attention from news outlets such as the Wall Street Journal, Sacramento Bee and Reuters. “Improve the state of your business” includes key messages highlighting Nevada’s safe community, quality of life, relaxed regulations and low tax rates.

Since the contract was approved in 2011 NNDA’s efforts from the campaign have brought 10 companies to Douglas County and three expansions so far, creating 250 jobs with more jobs pending in the area. Douglas County staff have also assisted in working with the newly relocated businesses and the public to provide adequate job placement.

“We want to continue to grow the number of jobs and continue to diversify the types of businesses in Douglas County, growing our overall wealth to the community,” said Lisa Granahan, Economic Vitality Manager for Douglas County.

— Melissa Blosser is the community relations coordinator for Douglas County. She can be reached at mblosser@co.douglas.nv.us