Nevada Tourism Commission welcomes skiers with new winter campaign

As the Silver State enters what appears to be another record-breaking ski season at Lake Tahoe and the Sierra, the Nevada Commission on Tourism has launched an ad campaign geared at winter enthusiasts in several key markets, Lt. Gov. Brian Krolicki announced Wednesday.

“We have found over the last few years that travelers are still hitting the road, but taking shorter trips closer to home. With that knowledge, we have found great success in targeting our advertising to travelers in nearby states,” Krolicki, NCOT chair, said. “Our winter ad campaign beautifully showcases Nevada as a winter destination with the aim of enticing visitors from California, Utah and Arizona.”

The winter campaign, which launched mid-November and runs through Feb. 12, will include television commercials on broadcast networks in San Francisco, Los Angeles and Phoenix. The online component of the campaign will reach visitors through geo-targeting those markets, in addition to Fresno, Calif.; Las Vegas; Sacramento; Salt Lake City; San Diego; and Bakersfield.

Display ads will direct visitors to a winter landing page that showcases the vast winter recreational opportunities Nevada has to offer, according to a Nov. 23 news release. For the first time ever, potential visitors will have the option of entering a bi-weekly sweepstakes offered on the Travel Nevada Facebook page for a chance to win hotel accommodations, ski lift tickets and more.

“The campaign is designed to give potential visitors compelling reasons to book a flight or gas up their cars and experience the best skiing in the nation,” Claudia Vecchio, director of the Nevada Department of Tourism and Cultural Affairs said. “We track our advertising very carefully to ensure we are exposing our ads to the appropriate audiences, people who have the means and desire to travel to Nevada for an unforgettable winter vacation.”

In addition to paid advertising, NCOT also negotiated bonus television airtime, which will include exposure on “Jeopardy” and contests and vignettes on “Better Arizona” and “Sonoran Living.” NCOT is funded entirely by a portion of the state lodging tax, not by the General Fund, and is tasked by law to promote travel to Nevada. For more information on NCOT, visit www.TravelNevada.com.